About Vaishali Roy
Vaishali Roy (Ritu) is a multifaceted creative force whose life journey embodies transformation and resilience. As an author who recently published her debut book, poet, life coach, wellness coach, digital creator, podcaster, and motivational speaker, she has built a devoted following of over 110,000 on Instagram through her authentic approach to personal development and relationship coaching.
In February 2025, Vaishali published her powerful debut book “From Pain To Purpose: Embracing The Journey,” which chronicles her remarkable story of overcoming adversity. Following a devastating accident in January 2022 that left her with multiple severe injuries including a shattered ankle, broken femur, and head trauma, she transformed what doctors predicted would be a lengthy recovery into an inspiring comeback story that ultimately became the foundation for her writing. By July 2022, she marked her symbolic return to independence by riding a bike again—a milestone that embodied her philosophy of turning challenges into opportunities and inspired key themes in her book.
As the founder of ‘The Soul Studio,’ Vaishali specializes in helping women nurture self-relationships through life coaching and wellness guidance. Her written work spans both Hindi and English, with her poetry drawing influence from Urdu traditions including Ghazal, Kavita, and Nazm. Her voice reaches audiences through her podcasts “Zindagi Se” and “Mahek – Khusboo Alfaazon Ki,” available across major platforms, where she often explores themes that complement her written work.
Perhaps most remarkable is how Vaishali’s commitment to holistic healing and lifestyle transformation—subjects she explores deeply in her book—led to what she celebrates as her “miracle”—the natural conception of her second daughter at age 40+, following her accident recovery. This personal triumph stands as testament to her core beliefs in manifestation, self-love, and intentional growth that readers now discover in her published work.
A former RJ and founder of radio-masala.com, Vaishali’s journey from media professional to author and wellness advocate offers a compelling narrative of reinvention. She credits her success in writing and life to staying authentic, showing persistence, building strong support systems, and having the courage to be vulnerable—principles she now shares with her growing audience through her book, coaching, and speaking engagements.
LiFT: Tell us about your book, the journey of writing it and its content?
Vaishali Roy: “From Pain To Purpose: Embracing The Journey” is deeply personal—it’s essentially my life’s most transformative chapter laid bare on the page. The book emerged from the darkest period of my life, following a devastating accident in Rishikesh in January 2022 that left me with multiple severe injuries—a shattered ankle, broken femur, fractures in my left arm, and a head injury that kept me unconscious for 13 days.
Writing became my path to healing. What began as personal journaling to process my trauma evolved into something I realized could help others facing their own challenges. The book chronicles not just my physical recovery, which defied medical expectations, but the complete mental and emotional transformation that accompanied it.
The content is structured into seven chapters, each exploring a different dimension of healing. I begin with “The Hidden Enemy Within,” where I confront how our own negative thoughts and limiting beliefs can hinder recovery. In “The Importance of a Support System,” I share how my family became my pillars—my husband despite his own heart condition, my daughter showing wisdom beyond her years, and my extended family who sacrificed their own needs to care for me.
Throughout the book, I share both the raw, unfiltered moments of my journey—like the night I hit rock bottom after exhausting every streaming platform while bedridden—and the triumphs, such as July 6th, 2022, when I first got back on my bike, declaring my independence from limitations others tried to place on me.
One of the most meaningful sections details how my holistic approach to healing ultimately led to what I consider my miracle—the conception of my second daughter at age 40+, after doctors had suggested it might not be possible following my injuries. This unexpected blessing reinforced my belief in transformation and the power of mindset.
The writing process itself was therapeutic but challenging. I had to revisit painful memories and vulnerable moments, like seeing my changed reflection for the first time—hair cut short out of necessity, visible scars, and a thinner, more vulnerable face. Yet documenting these experiences helped me understand my own transformation from a woman who once raced against time to someone who learned to move with it.
My hope is that readers find in these pages not just inspiration but practical wisdom for their own journeys. I wrote this not as someone who has everything figured out, but as a fellow traveler sharing what I’ve learned: that we may not choose our challenges, but we can choose how they shape us, and that within each of us lies a resilience waiting to be awakened by life’s greatest tests.
LiFT: Why you chose this title?
Vaishali Roy: I chose the title “From Pain To Purpose: Embracing The Journey” because it encapsulates the essence of my transformation story and the message I want to convey to readers.
The phrase “From Pain To Purpose” represents the fundamental shift in perspective that occurred during my recovery. When I was bedridden after my accident, feeling trapped in a body that no longer responded to my will, pain dominated my existence. It wasn’t just physical—it was emotional and spiritual too. I felt lost, questioning why this had happened to me.
But gradually, I discovered that pain itself could be transformative when viewed through the right lens. My suffering wasn’t meaningless—it was reshaping me, teaching me patience, resilience, and gratitude in ways I couldn’t have learned otherwise. The title reflects this evolution from viewing my accident as merely painful to recognizing it as purposeful—a catalyst that ultimately led to deeper self-discovery and a more meaningful life.
The subtitle, “Embracing The Journey,” speaks to the active role I took in my recovery. I could have resigned myself to the doctors’ timelines or accepted the limitations others suggested for my future. Instead, I chose to embrace each step of the recovery process, including the setbacks and struggles. This wasn’t about passive acceptance but active engagement with my healing journey.
I wanted a title that would resonate not just with those who’ve experienced physical trauma, but with anyone navigating life’s inevitable challenges. We all face pain in various forms—loss, disappointment, failure, heartbreak. The title suggests that these experiences, while difficult, can be pathways to discovering our purpose and strength.
Ultimately, this title is both my personal truth and my message to readers: that our deepest pain can lead us to our greatest purpose, but only if we’re willing to embrace the entire journey—with all its uncertainty, vulnerability, and transformation.
LiFT: When did you realize that you want to be a writer and what’s your inspiration behind it?
Vaishali Roy: My journey as a writer actually began well before my accident. Since 2018, I had been working on a novel—a creative project that remains unfinished to this day. I also had aspirations to publish a poetry collection, though I carried some hesitations about sharing my poetic voice with the world.
Writing was always part of my creative expression, complementing my work as an RJ and later through my podcasts “Zindagi Se” and “Mahek – Khusboo Alfaazon Ki.” I enjoyed connecting with people through both spoken and written word, finding different ways to express ideas and emotions that mattered to me.
What’s interesting is that I never planned to write a self-help book or share my personal journey in this way. The accident completely transformed not just my physical being but also my creative direction. During those long days of physical recovery when I was confined to bed, writing took on a new dimension—it became both my escape and my anchor. I began journaling to process my trauma and make sense of my new reality. There’s something profoundly therapeutic about transferring your pain from your mind to paper—it creates space for healing.
Those private reflections gradually evolved into something I never anticipated: a structured narrative of resilience and transformation that could potentially help others. It was a significant departure from the fiction writing I had been pursuing before the accident.
My inspiration still comes primarily from lived experience—both the extraordinary moments like surviving a life-altering accident and the ordinary daily rhythms of motherhood, relationships, and personal growth. I’m inspired by the resilience I witness in others, by the beauty of transformation, and by the universal human experience of finding light in darkness.
What’s particularly meaningful about this unexpected writing journey is that it helped me overcome some of the hesitations I had about my poetry as well. In facing my mortality and embracing vulnerability through this book, I’ve gained a new perspective on artistic expression—understanding that sharing our authentic voice, whether through prose or poetry, is a gift both to ourselves and to others who might find resonance in our words.
LiFT: Where do you see yourself ten years down the line in the world of literature?
Vaishali Roy: Ten years from now, I envision myself having created a meaningful body of work that addresses the unique challenges women face while offering perspectives that inspire transformation. While “From Pain To Purpose” marks my debut as an author, I see it as just the beginning of a diverse literary journey.
My immediate focus is completing my next book that specifically addresses women facing different life challenges, offering them fresh perspectives to navigate their journeys. This project feels particularly urgent and purposeful to me, as I believe women often need voices that understand their specific struggles and can speak to their experiences with authenticity.
After that, I plan to return to the fiction novel I started in 2018 and am currently halfway through. Fiction allows me to explore human emotions and transformations through different lenses, and I’m excited to eventually bring those characters and their stories to life. I also intend to publish the poetry collection I’ve been hesitant about, embracing the vulnerability that comes with sharing my most intimate thoughts through verse, particularly in the Hindi-Urdu tradition of Ghazal, Kavita, and Nazm that I deeply connect with.
Beyond these existing projects, I hope to create a series of works that form a holistic approach to personal development and transformation. Rather than separating my identities as an author, poet, coach, and wellness advocate, I want to integrate these aspects of my work, with literature serving as the foundation that ties everything together.
I see myself contributing significantly to women-centered wellness literature, particularly works that explore the mind-body connection and transformational healing. My unique perspective—having experienced profound physical and emotional recovery—offers a valuable voice in this space that I want to develop further.
Being fluent in both Hindi and English, I want my work to cross linguistic boundaries, making these messages of resilience and transformation accessible to diverse audiences across cultures.
Most importantly, ten years from now, I hope to have created a literary legacy that embodies my core philosophy—that our deepest pain can lead to our greatest purpose, especially for women navigating their unique life challenges. I want my body of work to stand as testament to the power of storytelling as a healing tool, not just for the writer but for the reader as well.
While recognition in literary circles would be wonderful, my true measure of success will be in the lives touched and the conversations started. If my words continue to inspire others, particularly women, to embrace their own journeys of transformation with courage and authenticity, then I’ll consider my literary path a successful one.
LiFT: How much do you think marketing or quality of a book is necessary to promote a particular book and increase its readers?
Vaishali Roy: Both quality and marketing are essential components of a book’s success, but they serve different purposes and complement each other in important ways.
The quality of a book is its foundation and heart. No amount of marketing can create lasting success for a book that doesn’t resonate with readers or deliver on its promises. In my case, I poured my authentic experiences and hard-earned wisdom into “From Pain To Purpose,” ensuring it offers genuine value to readers facing their own challenges. Quality writing creates word-of-mouth recommendations, which remains one of the most powerful forms of book promotion.
That said, even the most brilliantly written book needs effective marketing to find its audience. My background in media as a former RJ has taught me that visibility is crucial. You can write a transformative book, but if no one knows it exists, its impact remains limited. Marketing helps your book reach the right readers—those who need your message most.
I believe in a balanced approach that begins with creating the highest quality work possible, then strategically amplifying its reach. My experience building a community of 110,000+ followers on Instagram has shown me that authentic connection with your audience is more effective than traditional advertising. When readers feel personally connected to an author’s journey and values, they become natural advocates for the work.
For “From Pain To Purpose,” my marketing strategy leverages multiple channels—my podcasts, social media presence, speaking engagements, and wellness coaching sessions—all of which allow me to share snippets of the book’s wisdom in contexts where they provide immediate value. This approach feels aligned with my purpose rather than purely promotional.
Ultimately, I believe quality and marketing should work in harmony. The quality of your book determines its lasting impact and legacy, while effective marketing ensures it reaches those who need it most. A truly successful book requires excellence in both dimensions—a powerful message effectively shared.
LiFT: What is the message you want to spread among folks with your writings?
Vaishali Roy: The central message I hope to convey through my writing is that transformation is possible, regardless of how challenging your circumstances may seem. My own journey—from surviving a devastating accident to reclaiming my life and finding new purpose—stands as living proof of this truth.
At the heart of my writing is the belief that our deepest pain can become our greatest teacher if we approach it with the right mindset. In “From Pain To Purpose,” I share how my accident, which initially seemed like the end of my story, actually became the beginning of a more meaningful chapter. I want readers to understand that their challenges, while painful, carry the seeds of profound personal growth.
I’m particularly passionate about helping women recognize their inherent strength and resilience. So many women face unique challenges—balancing relationships, motherhood, career aspirations, and self-care—often while minimizing their own struggles. Through my writing, I want to create a space where women feel seen and validated, while also being encouraged to embrace their authentic journey of self-discovery.
Self-love and self-acceptance form the foundation of my message. Before we can truly heal or transform, we must first make peace with ourselves—including our imperfections, limitations, and past mistakes. In my book and upcoming works, I emphasize that self-love isn’t selfish; it’s essential for building the resilience needed to face life’s challenges.
I also want to spread the message that small, consistent steps toward personal growth create meaningful change over time. My recovery wasn’t miraculous or overnight—it was built on daily choices, persistent effort, and unwavering determination. I want readers to celebrate their small wins and trust in the power of intentional growth.
Perhaps most importantly, I want my writing to remind people that they’re not alone in their struggles. When I was at my lowest point, feeling isolated in my pain, connection with others who understood became a lifeline. If my words can provide that sense of understanding and companionship to even one person facing their own challenges, then my purpose as a writer will be fulfilled.
In essence, the message I hope to spread is one of hope grounded in reality—not false promises or toxic positivity, but authentic hope that acknowledges the difficulty of the journey while affirming our capacity to emerge stronger, wiser, and more purposeful through life’s greatest challenges.
LiFT: What do you do apart from writing?
Vaishali Roy: Beyond writing, my life encompasses several interconnected passions and responsibilities that bring depth and balance to my days. At the core, I’m a mother of two daughters—my 14-year-old who’s teaching me about raising a teenager, and my infant who arrived as our “miracle child” after my accident recovery.
Professionally, I’ve maintained a diverse portfolio of work for nearly two decades. A significant part of my professional identity that many might not know is my role as a partner in “Roy Maritime Services,” a ship management firm that my husband and I have run together for almost 20 years. This business has been a constant throughout my career evolution and has taught me invaluable lessons about partnership, persistence, and navigating challenges in the business world.
In addition to our maritime business, I work as a life coach specializing in relationship coaching, helping women nurture healthy relationships with themselves first and foremost, believing this creates the foundation for all other connections. My wellness coaching practice focuses on guiding clients through personal transformation using the holistic lifestyle changes that proved so powerful in my own healing journey.
My voice reaches audiences through podcasting, which has been a natural evolution from my background as an RJ. I host two podcasts—”Zindagi Se” and “Mahek – Khusboo Alfaazon Ki”—available across major platforms including Spotify and YouTube. These podcasts allow me to explore themes of personal growth, resilience, and authentic living through conversations and storytelling.
As a digital creator with over 110,000 followers on Instagram, I create content that inspires and motivates while maintaining authenticity. This platform has become a community where I share not just polished insights but the real-world journey of implementing these principles.
I’m also a motivational speaker, sharing my story of transformation at various forums. There’s something powerful about connecting with an audience in person, seeing the moment when a message resonates and possibly plants the seed for someone else’s transformation.
Poetry remains a significant creative outlet for me, particularly in Hindi with Urdu influence. Writing in forms like Ghazal, Kavita, and Nazm allows me to express emotions and insights in ways that prose sometimes cannot capture.
Running “The Soul Studio” ties many of these elements together under one umbrella, creating a cohesive brand focused on authentic relationship coaching and personal development.
While these activities might seem diverse, they’re unified by a common purpose—helping others discover their capacity for transformation and authentic living, while also maintaining the stability and business acumen I’ve developed through my years in maritime management.
LiFT: What are the activities you resort to when you face a writer’s block?
Vaishali Roy: When I face writer’s block, my most effective remedy is turning outward through my life coaching practice. There’s something incredibly powerful about stepping away from my own thoughts and immersing myself in the perspectives and experiences of others.
During coaching sessions, I listen deeply to how different individuals navigate their unique challenges. Each person brings such a distinct worldview and set of experiences to the table. This diversity of perspective often provides the exact mental shift I need to break through creative stagnation. When I’m stuck in my own narrative, these conversations help me expand my thinking and see situations from angles I hadn’t considered.
I find that helping others work through their obstacles paradoxically helps me overcome my own. There’s a certain clarity that emerges when I’m focused on someone else’s journey rather than fixating on my writing challenges. Many times, I’ve returned to my manuscript after a coaching session with fresh insights and renewed energy.
These conversations also remind me why I write in the first place—to connect, to help, to share wisdom that might ease someone else’s path. Remembering this purpose often dissolves the pressure that contributes to writer’s block.
Beyond coaching, I sometimes turn to my podcasting work, which similarly connects me with diverse stories and perspectives. Other times, I’ll engage with my social media community, where the immediate feedback and interaction provide both inspiration and accountability.
For me, writer’s block isn’t solved through isolation but through connection. The energy and insights I gain from these human interactions inevitably find their way back into my writing, making it richer and more authentic than it would have been otherwise.
LiFT: Are you working on your next book? If yes, please tell us something about it.
Vaishali Roy: Yes, I’m currently working on my next book, which is a collection of letters addressed to women facing different life challenges. This project emerged naturally from my coaching work and personal experiences, where I saw women struggling with similar issues but often feeling isolated in their pain.
The book consists of 40 letters, each addressed to a specific situation that women commonly face, such as “Dear Woman Who Was Betrayed,” “Dear Woman Who Was Abandoned,” and “Dear Woman Who Was Ghosted.” Each letter begins with one of my original poems that captures the emotional essence of that particular struggle, followed by a deeply personal letter offering both understanding and guidance.
What makes this format unique is how it creates an intimate space between reader and writer. These aren’t clinical self-help instructions—they’re heartfelt conversations. When a woman reads “Dear Woman Who Was Betrayed,” she feels seen in her specific pain. The letters acknowledge the raw emotions without judgment—the anger, confusion, grief—while offering a pathway forward.
Each letter includes several components: my personal insights drawing from my own experiences, wisdom from various traditions and historical contexts in a section called “Voices of Healing,” practical exercises under “Your First Steps Forward,” healing affirmations, and a guided reflection practice from “Soul Studio.”
I’m particularly excited about how the book bridges Eastern and Western wisdom traditions through my bilingual poetry. Each letter opens with a poem in both Hindi/Urdu and English translation, honoring my cultural heritage while making the work accessible to a wider audience.
This project is deeply meaningful to me because it combines my personal transformation story with the collective wisdom I’ve gathered through years of coaching women. It’s not about offering quick fixes but about providing companionship in difficult moments and practical tools for moving forward.
I’m about halfway through writing all 40 letters, working diligently to ensure each one honors the unique challenges women face while offering genuine hope and practical guidance. My goal is to complete the manuscript later this year.
LiFT: What are your suggestions to the budding writers/poets so that they could improve their writing skills?
Vaishali Roy: My advice to budding writers and poets comes from both my successes and struggles along this creative path. First and foremost, embrace authenticity in your writing. The world doesn’t need another imitation of someone else’s voice—it needs your unique perspective and experiences. When I began writing poetry in Hindi with Urdu influence, I was initially hesitant about my style, but I discovered that the very qualities that made my work different were what resonated most deeply with readers.
Consistent practice is essential, but make it meaningful. Rather than forcing yourself to write daily just to meet an arbitrary goal, develop a relationship with your writing practice. Sometimes this means showing up at the page even when inspiration is absent. Other times, it means stepping away to live fully and gather experiences worth writing about. After my accident, I found that writing became most powerful when it was connected to my lived experience rather than abstract concepts.
Reading widely is non-negotiable for any serious writer. Immerse yourself in diverse genres, voices, and traditions—especially those outside your comfort zone. My own writing has been enriched by studying both classical Urdu poetry traditions and contemporary global literature. This cross-pollination of influences creates depth that wouldn’t exist otherwise.
Seek feedback, but choose your critics wisely. Not all opinions are equally valuable. Find readers who understand what you’re trying to accomplish and can offer constructive guidance rather than imposing their own vision. I’ve found that the most valuable feedback comes from those who first ask me what I’m trying to achieve before telling me how to improve.
Embrace revision as part of the creative process, not as criticism of your initial efforts. My best work emerges through multiple drafts, each one bringing me closer to the heart of what I’m trying to express. The willingness to revise—to see your work with fresh eyes—separates casual writers from those who continually evolve.
Finally, connect your writing to purpose. When your work serves something beyond yourself—whether bringing comfort to others or illuminating overlooked truths—it infuses your practice with meaning that sustains you through challenges. This connection to purpose has been my anchor when doubts arise or when the publishing journey becomes difficult.
Remember that developing your voice takes time. Be patient with yourself, celebrate small victories, and trust that each word you write brings you closer to becoming the writer you’re meant to be.
Click here to order Vaishali Roy’s Book – From Pain To Purpose
